Be My Own Bank
Be My Own Bank came to us with an entirely different business and domain name, but we didn’t feel that it conveyed the core message of their offer. Rebranding the business with a new domain name allowed us the opportunity to dramatically upscale the impact of their online presence in a focused, comprehensive, and visually rich way.
Meet Raymond Ward: Leading Financial Transformation with Vision and Heart
Raymond Ward is a financial strategist passionate about empowering people to achieve financial freedom through self-awareness and education on the hidden costs of traditional banking. His mission is to help individuals take control of their financial lives with wisdom and practical solutions, using the Infinite Banking Concept (IBC) to view money as a tool for growth and flow.
Raymond, now based in Fairfield, IA, brings his New Hampshire roots to life through his warm communication style and independent spirit that welcomes you into his financial freedom message. These qualities were key in translating his mission into the design.
Breathing New Life Into Financial Freedom by Transforming an Outdated Website
When Raymond approached DuckByte to redesign his financial freedom website, Blue Sky Financial Flow, he knew his content was valuable but wasn’t reaching its full potential. With an outdated Wix site lacking visual appeal and storytelling impact, he needed a website that would captivate visitors.
Drawn to DuckByte’s bold use of AI graphics and our creative team’s reputation for turning complex ideas into clear information, Raymond trusted us to bring his mission to life with our signature blend of creativity and flair for design.
Blue Sky Financial Flow’s original Wix site was ready for a DuckByte makeover.
DuckByte’s Keen Eye…
Rebranding a Name That Sent the Wrong Message
One of the first challenges we identified was that the original name, ‘Blue Sky Financial Flow,’ didn’t fully capture the message of financial independence. A quick search revealed alarming connotations in the financial community—completely unintended by our client. DuckByte quickly proposed a rebrand, suggesting ‘Be My Own Bank,’ a name that more clearly aligns with the Infinite Banking Concept (IBC) and Raymond’s mission to help individuals take control of their financial future. Raymond was immediately on board, and a fresh new logo marked the start of a transformative journey.
From ‘Blue Sky Financial Flow’ to ‘Be My Own Bank’: A rebrand that conveys a compelling message.
Crafting AI-Enhanced Content to Reflect Our Client’s Message
After finalizing the new name and logo, we worked with Raymond to fine-tune AI-generated content, addressing the challenges of traditional banking and highlighting the practical benefits of the Infinite Banking Concept (IBC). DuckByte’s AI tools streamlined the process, while Raymond’s active involvement ensured the content remained clear and fully aligned with his unique voice and message.
Designing AI-Driven Visuals to Capture Infinite Wealth
As Raymond refined the content, DuckByte was off to the races with the visual design, creating AI-driven graphics that evoked infinite wealth and financial freedom. Inspired by Raymond’s New England background, we incorporated an iconic bank in a vibrant autumn setting, reflecting his warmth and welcoming approach.
DuckByte’s Special Touch, Translating Raymond’s Vision into Seasons of Wealth and Growth
Building on the New England inspiration, we created visually rich elements that represent the continuous flow of wealth, expanding the concept into a compelling design narrative. Seasonal tree scenes in the hero headers symbolize the year-round flow of income through IBC. This design illustrates financial freedom as an evolving process, inviting visitors to explore opportunities for financial growth throughout the year.
DuckByte’s design team was inspired by Ray’s New Hampshire roots, incorporating tree scenes in various year-round settings to highlight that wealth should flourish in every season through IBC.
Supercharging SEO with Tailored Content for Be My Own Bank
DuckByte, leaning into its expertise in on-page SEO, offered to help create content that Google loves. When we presented our SEO package upgrade, Ray’s response—”Why get the Lexus when you can get the Ferrari?” —sealed the deal.
As part of our comprehensive SEO package, we strategically crafted case study pages tailored to Be My Own Bank’s key target audience. These pages are designed to align with the specific needs of Raymond’s clientele, ensuring that individuals in the distinct industries can discover his services more organically through Google search. By leveraging targeted content and SEO best practices, we enhanced visibility, to help drive qualified traffic directly to Raymond’s offerings.
See featured examples of DuckByte’s SEO-designed pages below.
Driving Targeted Traffic with Industry-Specific SEO
Ray’s top clients are farmers, so we created a dynamic case study page addressing their unique financial challenges. It shows how Ray’s solutions meet their needs, helping his services stand out in the agri-finance space. See Live Page >
Boosting Local Search Rankings with SEO-Optimized Pages
We created a dedicated Iowa page to capture local search traffic for IBC practitioners. Focusing on organic SEO content is crucial for Google visibility, ensuring Ray’s services are easily found by his target audience in Iowa. See Live Page >
Supporting Clients with Custom Training Solutions
DuckByte supports clients with custom web content training solutions for efficient content migration.
Another challenge in the project was migrating over 70 blog posts from Wix, a high volume that led to potentially high costs. To keep expenses down, DuckByte leveraged its expertise in training and client support by creating custom videos, enabling Raymond and his team to handle the migration themselves. This hands-on approach showcased our versatility and commitment to supporting clients with the skills they need for long-term success.
The Result?
The new Be My Own Bank website doesn’t just inform—it warmly invites visitors, as if stepping into Raymond’s living room, to explore, connect, and begin their journey toward financial empowerment.
Here’s what Raymond had to say about his experience working with DuckByte and his new website:
Working with DuckByte was a pleasure from start to finish. They quickly immersed themselves in our field, creating a beautiful, user-friendly website that reflects our voice and resonates with our clients. Professional, creative, and efficient, DuckByte exceeded our expectations and delivered a site that flows with ease and clarity. We highly recommend them for their personalized approach and swift execution.
Experience the transformation with these before-and-after snapshots.
Before
After
We’re thrilled to have partnered with Be My Own Bank to showcase DuckByte’s creative power in web design, compelling content, and SEO expertise.
Ready to see how we can help turn your vision into a reality?
Proudly Serving Our Fairfield, IA Clients
We’re proud to feature BE MY OWN BANK as one of our valued clients. Being rooted in Fairfield, IA, we are dedicated to supporting local businesses and strengthening our community. Thank you for allowing us to bring creativity to your projects and be part of your journey.