Be My Own Bank
Be My Own Bank came to us with an entirely different business and domain name, but we didn’t feel that it conveyed the core message of their offer. Rebranding the business with a new domain name allowed us the opportunity to dramatically upscale the impact of their online presence in a focused, comprehensive and visually rich way.
Meet Raymond Ward: Leading Financial Transformation with Vision and Heart
Ray, now based in Fairfield, IA, brings his New Hampshire roots to life through his warm communication style and independent spirit, that welcomes engagement with his financial empowerment message. These qualities were key in translating his essence into the design.
Breathing New Life Into Financial Freedom by Transforming an Outdated Website
When Ray approached DuckByte to redesign his financial freedom website, Blue Sky Financial Flow, he knew his content was valuable but wasn’t reaching its full potential. With an outdated Wix site lacking visual appeal and storytelling impact, he needed a website that would engage visitors.
Drawn to DuckByte’s bold use of AI graphics and our creative team’s reputation for turning complex ideas into engaging, accessible stories, Ray trusted us to bring his vision to life with our signature blend of intelligence, creativity, and flair for design.
DuckByte’s Keen Eye…
Rebranding a Name That Sent the Wrong Message
One of the first challenges we identified was that the original name, ‘Blue Sky Financial Flow,’ didn’t fully capture the message of financial empowerment. A quick search revealed alarming connotations in the financial community—completely unintended by our client. DuckByte quickly proposed a rebrand, suggesting ‘Be My Own Bank,’ a name perfectly aligned with the Infinite Banking Concept (IBC) and Ray’s mission to help individuals take control of their financial future. Ray was immediately on board, and a fresh new logo marked the start of a transformative journey.
Crafting AI-Enhanced Content to Reflect Our Client’s Message
After finalizing the new name and logo, we worked with Ray to fine-tune AI-generated content, addressing the challenges of traditional banking and highlighting the practical benefits of the Infinite Banking Concept (IBC). DuckByte’s AI tools streamlined the process, while Ray’s active involvement ensured the content remained clear, engaging, and fully aligned with his unique voice and mission of financial empowerment.
Designing AI-Driven Visuals to Capture Infinite Wealth
As Ray refined the content, DuckByte was off to the races with the visual design, crafting AI-driven graphics that symbolized infinite wealth and financial freedom. Inspired by Ray’s New Hampshire roots, we incorporated an iconic bank in a vibrant autumn setting, reflecting his welcoming approach.
DuckByte’s Special Touch, Translating Ray’s Vision into Seasons of Wealth and Growth
DuckByte was inspired to create visual elements that represent the continuous flow of wealth while honoring Ray’s New Hampshire roots. We incorporated seasonal tree scenes in the hero headers, symbolizing the year-round flow of income through IBC. This design reinforces financial freedom as an evolving process, inviting and engaging visitors to explore the possibilities of financial growth in every season.
DuckByte’s design team was inspired by Ray’s New Hampshire roots, incorporating tree scenes in various year-round settings to highlight that wealth should flourish in every season through IBC.
Supercharging SEO with Tailored Content for Be My Own Bank
DuckByte, leaning into its expertise in on-page SEO, offered to help craft content that Google loves. When we presented our SEO package updgrade, Ray’s response—”Why get the Lexus when you can get the Ferrari?” —sealed the deal.
As part of our comprehensive SEO package, we strategically crafted case study pages tailored to Be My Own Bank’s key target audience. These pages are designed to align with the specific needs of Ray’s clientele, ensuring that individuals in the specific industries can discover his services more organically through Google search. By leveraging targeted content and SEO best practices, we enhanced visibility, to help drive qualified traffic directly to Ray’s offerings.
See featured examples of DuckByte’s SEO-designed pages below.
Driving Targeted Traffic with Industry-Specific SEO
Ray’s top clients are farmers, so we created a dynamic case study page addressing their unique financial challenges. It showcases how Ray’s solutions empower them, helping his services stand out in the agri-finance space. See Live Page >
Boosting Local Search Rankings with SEO-Optimized Pages
We created a dedicated Iowa page to capture local search traffic for IBC practitioners. Crafting organic SEO content is crucial for Google visibility, ensuring Ray’s services are easily found by his target audience in Iowa. See Live Page >
Empowering Clients with Custom Training Solutions
DuckByte empowers clients with custom web content training solutions for efficient content migration.
Another challenge in the project was migrating over 70 blog posts from Wix, a high volume that led to potential high costs. To keep expenses down, DuckByte leveraged its expertise in training and client support by creating custom videos, enabling Ray and his team to handle the migration themselves. This hands-on approach showcased our versatility and commitment to empowering clients with the skills they need for long-term success.
The Result?
The new Be My Own Bank website doesn’t just inform—it welcomes visitors, inviting them to step into Ray’s living room, so to speak, encouraging them to explore, connect, and begin their journey to financial empowerment in a warm, engaging way.
Here’s what Ray had to say about his experience working with DuckByte and his new website:
Working with DuckByte was a pleasure from start to finish. They quickly immersed themselves in our field, creating a beautiful, user-friendly website that reflects our voice and resonates with our clients. Professional, creative, and efficient, DuckByte exceeded our expectations and delivered a site that flows with ease and clarity. We highly recommend them for their personalized approach and swift execution.
Experience the transformation with these before-and-after snapshots.
Before
After
We’re thrilled to have partnered with Be My Own Bank to showcase DuckByte’s creative power in web design, compelling content, and SEO expertise.
Ready to see how we can help turn your vision a reality? Get in touch with us today, and let’s create something together.
Proudly Serving Our Fairfield, IA Clients
We’re proud to feature BE MY OWN BANK as one of our valued clients. Being rooted in Fairfield, IA, we are dedicated to supporting local businesses and strengthening our community. Thank you for allowing us to bring creativity to your projects and be part of your journey.