Bob Ferguson didn’t come to us with a business. He came with a way of living.
Not a pitch. Not a brand. A purpose-led life—and he wanted a site that could carry the message.
From Focused Site to Living Platform
After designing his Positive Intelligence coaching site from the ground up, Applied Intelligence Coaching, Bob returned with a new project—one that had been forming over years, if not decades. It wasn’t a product site. It wasn’t a coaching funnel. It was something else entirely.
“I’ve got all these threads… and I don’t know exactly what it is yet, but I think DuckByte can help me pull them into something whole. Something that’s just… me.”
This wasn’t traditional marketing, and it wasn’t meant to be a traditional website. This was community-based marketing—lifestyle-centered, and grounded in lived experience. We called it “Embody the Business” —a horizontal, human-first approach to sharing real purpose and value.
That became the foundation of Summit.Living.
A Full-Scope, All-In Build (Yes, Even the About Page)
From naming the site and shaping the story, to designing the layout and writing every word—including a quietly confident About Me page that we’re secretly very proud of—we created a site that doesn’t just inform. It invites.
It invites the curious, the health-conscious, the purpose-driven to say, Hey, what’s working for Bob? and to explore it for themselves.
This project wasn’t about separating the coaching from the wellness from the business—it was about integration. A simple, graceful reflection of a life that’s working.
“Alesia and Paul, I am stunned by the depth of understanding summit.living demonstrates. This total perspective would not have been accessible to me without your reflection back. It is actually increasing my possibility thinking by reading and assimilating. It is a huge and appreciated gift.” — Bob
What Made It So DuckByte
Bob didn’t hand us a brand guide. He handed us a trust fall.
And we did what we do best: listened deeply, asked better questions, and pulled the threads of clarity from the swirl. Then we built something that feels like Bob—not just in tone, but in truth.
We:
- Named the vision
- Structured the message
- Wrote every page from scratch
- Designed a bold, compelling website
- Plus, SEO and flow—so people could find what they didn’t even know they were looking for.
The result? Bob got a site he wanders around smiling at.
“I’m wandering around the site, smiling! It is stunning, and so beautifully and thoughtfully crafted… I showed it to my new financial advisor today and he was amazed.”
Want to explore the full project? Check out the case study here.
More Than Aesthetics…
From layout to language, this DuckByte website was designed to feel like Bob—quietly confident, deeply integrated.
(Above: screenshot of the Summit.Living homepage. Below: screenshot of the About Me page.)
If You’re Ready for Something That Reflects You
Not just what you sell. Not just what you do.
If you’re building a lifestyle, a message, a quiet revolution—let’s talk. We’re not just designers. We’re language lovers. Integration artists. Poets with a thing for UX. Human-first web builders with just enough duck in our DNA to keep things unexpected, a little curious, and quietly brilliant.
And we love a project that asks us to see what isn’t obvious yet.
Right now, we’re stepping into the next phase with Bob: exploring marketing that matches the integrity and expansiveness of his vision. Because when your message is this aligned, the world tends to lean in.
Proudly Serving Our Fairfield, IA Clients
At DuckByte Website Design, we’re honored to feature two impactful projects for Fairfield’s own Bob Ferguson: Applied Intelligence Coaching and Summit.Living. From Positive Intelligence® coaching to purpose-driven wellness and community leadership, Bob’s work reflects the heart of what makes Fairfield thrive. Supporting projects like these is more than a privilege—it’s a reflection of our commitment to helping local visionaries bring their message online with clarity and heart.